Marketing Writing for Business

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
6165 Students

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.

Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.

Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

We'll start off our first lesson with a discussion about the purpose of marketing and the goals of writing, and then we'll talk about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do, and where we stand as we begin our exploration of this exciting field.

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, we'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Now that you understand image, what can you do with it? Building on Lesson 2, today we'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

It's a creative field, but certain projects require certain conventions. In today's lesson, we'll discuss how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

In this lesson, we'll gather up all the information we explored in the previous four lessons and put it all together. I'll illustrate how to apply everything you've learned so far as we develop an original writing project from start to finish.

Do you need to write in complete sentences? What is a complete sentence, anyway? In today's lesson, we'll go through a brief refresher on sentence construction, and we'll go over some guidelines for using fragments in business writing. You’ll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

You can't write without words! In Lesson 7, you'll learn to make accurate word choices. We’ll discuss the level of vocabulary appropriate for business writing, and you'll learn how to choose words that reinforce a project’s theme. We’ll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of our writing.

In today's lesson, we'll take a critical look on the inside. First we'll discuss how to develop "marketing" projects for audiences within a company. Then we'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, we’ll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

In Lesson 10, we'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Today, we’re back to putting it all together, but this time as editors. In Lesson 11, we’ll apply everything you’ve learned so far in the course, editing a project from beginning to end.

Marketing deals with images, so it's easy to lose sight of the truth. In this, the final lesson of the course, we'll go over some important considerations that marketing professionals need to think about.

Lisa Adams

Lisa Adams is an accomplished writer and editor specialising in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won num... Read more

Read Lisa Adams's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

As a marketing professional, I found this course to be very applicable to my everyday work. The grammar portion was particulary helpful, and made me more aware that I need to do more work in this area.

Verified Student

I found this course to be extremely beneficial as I am pursuing a career in the PR/Marketing field. The editing and proofreading chapter was very helpful and I apply what I've learned each day. I also enjoyed the writing style of the course and looked forward to each lesson as it was released.

Verified Student

I found your class to be very useful in my daily projects as a marketing brand manager. I've been able to strengthen the pieces I write, even in emails. I appreciated the direct and friendly style and the imaginative example sentences.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Marketing Writing for Business you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Marketing Writing for Business:

Marketing on a Shoestring

Microsoft Word 2011 for Mac

Selling like a Pro

Microsoft Publisher 2010 Fundamentals

Online Business Marketing

Discover more online courses

Marketing Writing for Business

$599

$389AUD

Save 35%

Discover a Career in Sales

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
2533 Students

Discover how to begin a successful and rewarding career in sales.

Today, there are no shortages of opportunities for skilled salespeople. In good times or bad, companies never stop looking for sales representatives that can help them meet their financial goals. If you've always dreamed of becoming successful in sales, this course is exactly what you need. You'll learn how to turn prospects into buyers, how to provide proper customer service, how to develop a sales plan, and more!

During our first lesson, we'll unlock the secret to your success as a sales professional. There's no magic in this procedure, and you're not predestined for success or failure. Good sales reps aren't born that way. This course will guide you to success in your sales efforts via planning, hard work, feedback, and practice.

In this lesson, we'll examine three major components of a successful time management program: setting priorities, planning your time, and using commercially available time management tools. Mastering those concepts will enable you to build a meaningful time management system and integrate it into your schedule. Granted, many people have demands on their time that don't allow them all the flexibility they would like, so we'll spend some time discussing that, too.

Your sales process begins with marketing. So in this lesson, we're going to sharpen our skills in basic marketing techniques. We'll talk about how to get off to the right start, and then we'll build on that by examining cost versus benefits. Finally, we'll explore tactics associated with tracking the results of your marketing efforts.

Most new sales reps are intimidated by the thought of prospecting. In today's lesson, you'll gain the basic tools that you need to excel at the art of prospecting to help you become the best prospector in your company. There are a variety of ways to prospect, including using the phone, direct mail, faxing, e-mails, and old-fashioned cold calling. We'll discuss the basic components of each in this lesson, and you'll learn how to maximize your time while prospecting. After today's lesson, I hope you'll see that prospecting isn't just easy to do—it can also be quite enjoyable!

In this lesson, we'll address the challenge of <em>pipeline management</em> by exploring three important areas. First, we'll discuss how to create your first pipeline management system. Next, we'll go further into the details of a prospect database—the core of your pipeline management system. Finally, we'll identify and define the key components of your system.

In this lesson, we'll focus on an innovative approach in the sales world, called the "initial call." If you must select a single lesson in this course to master, this would be the one! As we go through this lesson, we'll begin by studying the structure of your first call. Second, we'll talk about a unique approach called a "site study" that will help move you toward closing the sale. Finally, we'll talk about preparing for the next step in the sales process.

Today's topic is intended to give you the material you need to separate you from the majority of your competition by helping you with the art of executing a professional proposal. The first step is creating the proposal. There's a methodology to professional proposal creation, and in this lesson, you'll learn all the information you need to know to develop top-notch proposals. Proposal refinement and delivery are also important parts of, the process, and we'll go over those in detail, too.

A lot of sales professionals say that presentations are the most enjoyable part of the sales cycle. When you hire into a new company, this may be what they teach you first. Everyone is (or should be) proud of their product or service, and so they're excited to share it with others. In today's lesson, we'll go over how to develop the most effective presentation techniques—the ones that will give you the greatest chance of winning the sale. We'll start by discussing presentation options, then we'll move on to the structure of your presentation. Finally, we'll examine some of the presentation tools available to you.

This lesson will focus on the art of negotiating in the sales process. Sales negotiations are quite different from standard negotiations because you, the sales representative, are always doing a fine balancing act, trying to sell your prospect while negotiating a win-win-win situation. Sometimes the negotiating process can cause conflicts, so in this lesson, we'll discuss how to identify and deal with these conflicts.

If you were to ask professional sales reps about the aspect of sales they dread the most, a good percentage would respond, "Closing the sale!" However, if you were to ask the same professional sales reps about the aspect of sales they enjoy the most, an equal percentage may very well reply, "Closing the sale!" Why is there such a difference? The answer can be summarized in three words: training, confidence, and technique. By the time you finish this lesson, you'll be equipped with all three.

The greatest resource any sales representative will ever have is a current list of customers. The company probably expended a great deal of effort and expense into acquiring these clients, so it makes sense that you should put a good deal of effort into retaining these clients. In this lesson, we'll discuss how to protect this valuable asset. Most people think of their clients in the singular sense of people who are currently using their products. You should try to expand this thinking to include all people who have used your products or services. If they made a decision to buy your product at some time in the past, they remain your odds-on favorites to buy again in the future.

In our final lesson, we'll go over the major components of your secrets to sales success. If you've paid close attention to all the basics that we covered in the previous lessons, you already know these secrets. By developing a comprehensive action plan that incorporates these strategies into your daily activities, you'll ensure your long-term success in the world of sales.

Dave Paquin

With a Master of Science degree in Training and Learning Technology, and extensive experience as a Human Resources Manager, Dave Paquin has been training, coaching and managing sales personnel for more than ten years.

Read Dave Paquin's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

Dave, I thoroughly enjoyed the lessons, I have just started a sales job and decided to work on my sales skills first then work on the product knowledge. I have made copies of the lesson and plan on using these as a basis for my sales library. I have already been lucky and made a few small sales. The company I work for utilizes trade shows for sales leads then we follow up after they have been qualified. Again thanks I am sure this will help me in the future and you will probably see me at one of the other internet courses. I have recommended to the owners they participate in one of these classes for a refresher.

Verified Student

Great information! Will help with my career change.

Verified Student

I found the course to be very helpful to me. I especially liked the information you offered regarding time management, marketing, pipeline management and cold calling. I would definitely recommend this course to others. It really covered the entire sales process from beginning to end.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Discover a Career in Sales you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now