Essentials of Human Resource Management

Picture of Essentials of Human Resource Management
Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 6506 Students

Learn to handle basic human resource functions to ensure the best possible results.

No matter what role we play in an organisation, we are all affected by human resources. This course is designed to help people without experience in human resources to understand this very vital link in the organisational chain. It will prepare both managers and business owners to handle basic human resource functions in a way that will ensure the best possible result. In particular, attention is given to the hiring process, including ways to locate quality employees in a competitive labor market. Employee rights and the legal side of the human resource field are also covered.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

Do you ever wonder why the field of human resources is the way it is? How it has evolved? In our first lesson, we'll travel through history to explore the roots of human resources. You'll see how the modern human resource function has evolved from trade guilds, through the industrial revolution, to modern times.

What exactly does the human resource professional do on the job? In this lesson, we'll take a look at the variety of vital activities that are frequently included in the human resources function. This variety can include everything from recruiting, hiring, and retaining employees, to labor management relations and workplace safety and training.

How does someone go about finding and hiring a new employee? The initial preparation for hiring is often done in the quiet of an office, which may make it seem like new employees just magically appear. Today, we'll explore what goes on in that quiet office to ensure that the employee who appears is the right one for the job. We'll focus on preparing advertisements and application forms, how to review and screen applications, conduct interviews, and verify information to ensure that it's correct.

Interviews and background checks are key components of the hiring process. The interview is your chance to evaluate the job applicant in person to see how well his or her skills match your job requirements. So today, we'll look at each part of the interview—from how to set it up and what approach to take to rating the person after the interview.

How do you get someone to apply for a job? Solid recruiting practices using both traditional and nontraditional techniques will ensure that you have a large pool of applicants from which to pick and choose. Traditionally, many companies simply run a classified job ad when they need a new employee, but in this lesson, we'll explore other alternatives that may be equally effective in recruiting.

What motivates a quality employee to stay on the job? What can you do to keep employees happy and working? In this lesson, we'll analyze job satisfaction and the factors that keep employees happy. Then we'll look at some unique programs that provide incentives for employees to stay on the job a long time.

What rights do employees have? What are moral rights and how can the company protect them? What is the difference between a moral and a legal right? This lesson explores both moral and legal rights and how they can be used to benefit employees. We'll also take a look at what to do if an employee complains that either moral or legal rights are not being protected.

What legal responsibilities does a company owe its employees? Today's lesson provides an overview of the many laws that impact the workplace. We'll examine laws that govern union-management interactions, prohibit discrimination, set wage and hour requirements, and set benefit and safety standards. I'll also point out some Internet resources that will help you easily stay up to date as these laws change.

Do you have a policy manual at work? What policies are included in the manual? How does anyone ever decide what policies to include? In this lesson, we'll take a look at policy manuals—what they should include, what policies are most common, and what you should do to ensure that your policies comply with the law.

How can workplace communication be effective? What should you do to ensure that communication is taking place on a regular basis? Today, we'll focus on the need for effective communication programs at work and how to implement them. You'll find out how to keep communication running smoothly throughout the organization.

What should a strong employee benefit program include? What is involved in putting a benefit package together? Benefits are a great way to attract and keep employees. So today we'll take a look at such common employment benefits as insurance and retirement. We'll cover how to put together a benefit package, and options for including free benefits that are attractive to employees.

Have you ever wondered what makes a human resource professional successful? In our final lesson, we'll take a look at eight habits that successful professionals adopt. You'll leave with the insight and ability to achieve excellence at work!

Ann Nevers

Ann Nevers

With a law degree and masters in health law, Ann Nevers is involved in dispute resolution in areas of business, employment, and health care. She regularly teaches courses in business law, employment law, dispute resolution, and health care. She ha... Read more

Read Ann Nevers's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Essentials of Human Resource Management you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Essentials of Human Resource Management:

Write and Publish Nonfiction Book Online Course | Vibe Learning
 

Introduction to Writing and Publishing Nonfiction Books

Picture of Introduction to Writing and Publishing Nonfiction Books
Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 2121 Students

Advance your career by learning the basics of writing, editing, and publishing nonfiction books of all types.

One of the great things about nonfiction book writing is that you're 10 times more likely to get published than you'd be if you wrote fiction. Whether you dream of becoming a full-time author, writing books to advance your career, or penning your memoir or family history, this fun and information-packed course will teach you the basics of planning, researching, writing, editing, and publishing your masterpiece.

We'll start with planning and strategy. You'll find out how to choose a topic and size up the competition—developing a perfect, one-of-a-kind book concept that will stand out to agents and editors. Then you'll learn how to immerse yourself in your subject and get the information you need from research, interviews, and observation techniques.

Next, we'll get into the heart of writing and editing. You'll see how to choose a writing style, structure, and slant that will appeal to your unique audience and keep readers hooked. You'll also get great ideas for editing your work and soliciting feedback from readers. Perhaps most important, you'll get invaluable strategies for setting a writing schedule, banishing writer's block, and actually finishing your book!

Finally, we'll delve into both traditional and nontraditional publishing, helping you determine the right path for you and your book. You'll discover exactly how today's traditional publishing industry works and what techniques you can use—such as crafting standout query letters and proposals—to get noticed by editors and agents. You'll also master nontraditional publishing options such as self-publishing, on-demand publishing, and e-publishing. By the end of this course, you'll have all the tools at your fingertips to get your book completed and published using any method you choose.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. 

This course has a 3 month duration. You can access your classroom 24/7 from any device with an internet connection. You’ll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.


If you think nonfiction is nothing but facts and figures, think again! From travel books to memoirs, we'll look at some of the most intriguing and top-selling nonfiction genres. In addition, you'll learn why nonfiction is such a good choice for first-time authors hoping to land a book contract. Then you'll jump right in and get to work, transforming your interests and passions into a compelling book idea. Welcome to the exciting world of nonfiction books!

Now that you have a book idea, it's time to start sleuthing. Today you'll learn how to use the Internet to research similar books—either existing or upcoming—that might compete with your own idea. Then you'll get some handy tips for differentiating your book concept and making it stand out from the competition. You'll also get a crash course in traditional and nontraditional publishing—what they are and how they work—that will get you thinking about your publishing options as you craft a descriptive statement that encapsulates your book idea.

Are you still thinking of your book simply as "my book"? If so, it's time to bring your idea to life by giving it a name! In this lesson, you'll determine the best audience for your book and write a working title that reflects the unique angle that you bring to your topic. After that, you'll take the first steps toward choosing your writing style.

Ready for more detective work? Today we're going to talk about gathering the facts, opinions, and observations you'll need to write your book. First, you'll learn handy tips for doing traditional research in the library or on the Internet. Then you'll delve into some fun techniques that will help you get the best out of the people you interview. And finally, you'll find out how to get inside your topic using a fun technique called <em>immersion</em>.

You've finished your research—it's time to write! In this lesson, you'll discover how to begin the writing process without feeling overwhelmed. First you'll learn how to break your content into manageable chunks and choose an overall organization scheme for your book. Then you'll explore the pros and cons of outlining and free writing and decide what path you want to pursue. Finally, you'll get tips for writing each portion of your chapter—whether you choose a traditional nonfiction format with a beginning, middle, and end, or a storytelling format written in scenes. Either way you'll learn to write captivating leads that will snag the attention of readers and publishers!

Today we'll delve into some writing techniques critical to nonfiction writers. You'll learn to use precise vocabulary and make your points clearly and accurately so readers never get lost. You'll also decide what role you, as the author, will play in the text—will you be a constant presence in your book, or will you play a more inconspicuous role and let your content shine? You'll finish this lesson by learning how to use quotations and paraphrasing correctly and exploring how to integrate facts and descriptions into your book in a fluid way that keeps readers fully engaged.

No matter how brilliant your wordplay, you'll succeed as an author only if you make time to write. So in this lesson we'll cover the practical steps you can take to write regularly and finish that manuscript. We'll start by discussing the essential tools you need to create and back up your work. Then you'll learn how to develop a consistent and realistic writing schedule that takes your writing preferences and other obligations into account. Finally, you'll get some solid techniques for blasting away procrastination and writer's block. This lesson will give you the practical foundation you need to commit to your book project and see your manuscript to completion.

Beautiful words don't always come easily. But put in a little blood, sweat, and tears—in other words, editing—and you'll get your manuscript in great shape! Today we'll cover how to edit and evaluate your work before seeking publication. You'll get tips for editing your writing and determining whether you should do your own proofreading or seek out a professional. Then you'll learn how to solicit feedback from a few lucky reviewers who can help you evaluate and improve your book. When you've completed these final steps, you'll be ready to begin the publishing process.

It's publishing time! You'll start this lesson by analyzing your reasons for wanting to publish a book and use that information to help you decide between traditional and nontraditional publishing. Then you'll learn more about the advantages of agents and kick-start your search for either an agent or a traditional publisher by finding those best suited to you and your book.

Submitting your work the right way is the key to getting published. So in this lesson, you'll learn how to craft winning query letters and proposals that will make your book irresistible to agents and publishers. You'll also discover how to track your submissions, what to expect from literary contracts, and how to work best with agents and editors once you seal the deal. Finally, we'll cover some valuable shortcuts that can get you straight to an agent or editor and save you tons of time (and even money!).

Want more control over the publishing process? If so, nontraditional publishing may be perfect for you. Today we'll delve into all the steps required to publish your own book. First we'll explore the differences between Print on Demand (POD) publishing and full self-publishing, helping you decide which path is right for you. Then we'll go through each of the tasks required to get your book in print: editing, cover design, layout, setting your book's price, choosing the right printer or POD publisher, and more. We'll end with a discussion about easy-to-publish e-books.

Once your book is in print, how will anyone know it exists? Even authors of traditionally-published books need to help with publicity, so today we'll cover some creative ways to sell and promote your masterpiece. You'll start by looking beyond the traditional bookstore to uncover other profitable places you can sell your book. Then you'll delve into the world of promotions, learning how to create press materials that grab the attention of newspapers, magazines, blogs, and radio and television stations. You'll also learn how to create a Web site for your book and how to make the most of listings on Internet book-selling sites like Amazon.

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Introduction to Writing and Publishing Nonfiction Books you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Introduction to Writing and Publishing Nonfiction Books:

Build Your Own Business Online Course | Vibe Learning
 

Build Your Own Business

Picture of Build Your Own Business
Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 8687 Students

An experienced entrepreneur teaches you how to develop the motivation, discipline, and creativity to quit your job and be your own boss.

Starting a home-based business is the hottest trend in today's challenging business environment!Learn how to be your own boss and eliminate the stress of having a job. The benefits of working from home are endless! Earn what you deserve, be independent, have tax deductions, do away with traffic, office politics and more! Learn how to develop the entrepreneurial qualities - motivation, discipline, creativity - that you will need to succeed! This class is a great way to start your own business or enhance the one you already have.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In this first lesson, I'll introduce you to the variety of reasons why most people want to operate their own home-based business. We'll take an honest look at the benefits as well as the challenges of working at home. And then you'll see what it takes to be an entrepreneur—and if this lifestyle will work for you.

<em>What kind of home-based business should I start?</em> Have you asked yourself this question? I sure hope so. Because this is one of the most important issues you need to consider. By thoughtfully exploring your options, you'll spare yourself costly mistakes that come with sinking your time, money, and energy into the wrong business. In this lesson, you'll focus on your talents and abilities so that your home-based business will be a great fit!

Having the right name and look for your home-based business is essential. In this lesson, you'll find out how to create the image that will draw customers to you and bring them back time and again. You'll get creative with names and logos, and then you'll learn how to protect your work with fictitious name statements, trademarks, copyrights, and patents.

Did you know that not all businesses are allowed to operate from a private residence? It's vital that you are familiar with the rules and regulations for the area you live in—<em>before</em> you start! So we'll explore zoning laws, licenses, permits, and insurance issues.

If you want to succeed at your business, you need to write an effective business plan. Your home-based venture is like a road trip; to get where you want to go, you need a map that shows you where you're starting from, where your destination is, and which route you want to take. In this lesson, you will learn how to put together a step-by-step action plan. This requires thorough research into each area of your business, so plan to roll up your sleeves and get to work!

To make your business thrive, you need to market it like a professional. So in this lesson, you'll learn how to create a marketing plan. Simply providing terrific products and services is not enough—you need to know who make up your marketplace, what your objectives are, and what your competition is up to. Remember, a home-based business doesn't have a convenient storefront. You've got to be creative about letting people know what you do.

Today, you'll learn a lot about the fine art of selling your product or service. It's so important to be real, to listen, and to know how to bargain and close the sale. Sound scary? Many people get cold feet when it comes to sales. But you don't need to worry. In this lesson, I'll give you the key to effective selling: Develop relationships based on trust and credibility.

I'll bet you're just dying to learn about banking, record keeping, and taxes, right? No? Well, they're not the most exciting topics, I'll admit, but they are crucial to your business. Today you'll learn about expenses and deductions, maintaining the appropriate records for all your revenue, categorizing your expenses, and keeping track of sales tax. Grab a cup of coffee, and keep your eyes open for this lesson!

Do you know how to set up your office for maximum efficiency? If not, then you've come to the right place. Conducting your business from the kitchen table is really not the ideal situation. So join me and see how to find just the right area in your home that will allow you to work in a sane and productive fashion. Learn how to set boundaries for your office, figure out what size office and setup you need, and make sure your office is ergonomically and aesthetically pleasing. Taking the time to set up your home office today is an investment in your future.

Today, we'll delve into getting organized. To some people, the word <em>organize</em> sounds constricting and limiting—everything has a place and must be in it at all times. Let's toss that idea right out the window! The goal in organizing your business is to give yourself freedom. Whether you're dealing with paperwork or time management, your system of organization should not restrict or confine you in any way. Come and see how organizing will work for you and never against you.

One thing entrepreneurs often overlook is their professional image—how their business looks to the outside world. When your 5-year-old answers the phone and starts playing guessing games with potential customers, or when your computer equipment still runs on DOS, you've got an image problem! The impression you make through your image can bring customers to you or drive them to your competition. So in this lesson, we'll look at what not to do and what to do regarding your personal appearance, attitude, and printed materials.

In all your hard work of building a business, you don't want to forget the most important people: not your customers, but your family. You'll need to clarify expectations, reach compromises that work for everybody, and especially set boundaries. In this last lesson, you'll learn how to protect your work and your relationships and have fun with both. It's all a matter of balance.

Helene Liatsos

Helene Liatsos

Helene K. Liatsos graduated from University with a Bachelor of Arts degree in Theatre and Communications and pursued an MBA. After a career working in the travel industry with companies including Trans World Airlines and Sheraton, Helene started h... Read more

Read Helene Liatsos's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Build Your Own Business you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Online Family Life Courses | Vibe Learning
 
Marketing on a Shoestring Online Course | Vibe Learning
 

Marketing on a Shoestring

Picture of Marketing on a Shoestring
Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 1580 Students

Discover small business marketing strategies that can help you attract attention, woo your target audience, grow your customer base, and expand your profit's all for little or no money.

When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.

As you build your own customised marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free!

With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimisation, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.

Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalised plan of action for increasing your sales—all on a shoestring budget.

 

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

If you own a small business and need to stretch your marketing dollars, you&rsquo;ve come to the right place! In today&rsquo;s lesson, you&rsquo;ll discover that you can promote your business effectively for just pennies&mdash;or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle.

The first step in successful marketing is getting people to <i>notice</i> you&mdash;and today, we&rsquo;ll look at three ways to achieve that goal. We&rsquo;ll start by talking about how to create a great first impression, both in person and through your brand. Next, you&rsquo;ll find out how to position yourself as an expert in your field. And finally, we&rsquo;ll talk about using the media to promote your business.

Want to stretch your marketing dollars to the max? Then put the power of partnerships to work for you. In this lesson, you&rsquo;ll discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. In addition, we&rsquo;ll talk about enlisting other people in your place-based marketing and word-of-mouth campaigns.

These days, a Web site is an essential marketing tool for any business. And here&rsquo;s the good news: You can create an attractive, professional-looking Web site quickly and easily, for only a few dollars. You&rsquo;ll find out how in this lesson&mdash;and you&rsquo;ll also learn the ins and outs of obtaining a domain name, getting a matching e-mail address, laying out your Web site, and finding a hosting provider if you need one.

When you&rsquo;re done creating your Web site, it&rsquo;s time for the next step: drawing traffic to it. In today&rsquo;s lesson, we&rsquo;ll explore how to do this through <i>on-page</i> and <i>off-page</i> search engine optimization (SEO). In addition, we&rsquo;ll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online.

Successful business owners master the art of finding and cultivating leads, and that&rsquo;s what we&rsquo;re going to talk about today. We&rsquo;ll investigate everything from old-fashioned fishbowls to Facebook Business pages and Twitter, and we&rsquo;ll talk about the pros and cons of e-mail and direct mail marketing. Whether you&rsquo;re a traditionalist or a techie, you&rsquo;ll find an approach that&rsquo;s just right for you.

Congratulations: You&rsquo;ve scored a sale! Now, how can you keep your new customer coming back for more? In this lesson, we&rsquo;ll talk about inexpensive or free ways to generate repeat sales. In addition, we&rsquo;ll look at a variety of techniques for encouraging referrals&mdash;and finally, we&rsquo;ll talk about capturing your customer information in a database.

Some marketing efforts bring crowds of customers to your door. Others are a complete flop, wasting your time and money. How can you choose wisely? By doing some up-front analysis&mdash;and that&rsquo;s what we&rsquo;ll talk about today. When you complete today&rsquo;s lesson, you&rsquo;ll be equipped with all the tools you need to choose marketing tactics that have a high potential for success. In addition, you&rsquo;ll learn why <i>integrated</i> <i>marketing</i> gives you the best results, and you&rsquo;ll find out how to schedule a full year of marketing activities easily and efficiently.

Sure, you want everyone to buy your product&mdash;but when you&rsquo;re marketing, it pays to be exclusive. Today, you&rsquo;ll find out why <i>niche marketing</i> can bring in more customers than mass marketing (and create a more loyal customer base as well). After that, you&rsquo;ll learn how to use <i>geographics</i>, <i>demographics</i>, <i>firmographics</i>, <i>psychographics</i>, and <i>behavioral data</i> to create a marketing message that resonates with your target market.

In this lesson, we&rsquo;ll talk about key selling messages&mdash;those alluring words that overcome potential buyers&rsquo; objections and make them want to make a purchase immediately. You&rsquo;ll learn how to identify the unique features of your business, how to create a competitive positioning statement, and&mdash;most important of all&mdash;how to identify the <i>emotional benefits</i> that motivate your buyers. By the time you&rsquo;re done, you&rsquo;ll be able to distill your new knowledge into a short, powerful message that will turn skeptical people into eager customers.

Today, it all comes together! First, you&rsquo;ll create the two final elements of your marketing plan: your business goals and your marketing goals. You&rsquo;ll discover how to create goals that are clear-cut, realistic, and measurable, so you&rsquo;ll be motivated to meet (or even exceed) the targets you set.&nbsp; After that, you&rsquo;ll roll all of your information into a single document that will be your blueprint for marketing success. With this marketing plan in hand, you&rsquo;ll be ready to take your prospective buyers by storm.

In our final lesson, we&rsquo;ll talk about tracking&mdash;the secret to continually improving your marketing tactics and increasing your profits. You&rsquo;ll learn how to create a baseline and compile reports that can highlight your marketing successes and point to areas where you can improve. In addition, you&rsquo;ll discover different ways to track your campaigns&mdash;including the campaigns you might think are &ldquo;untrackable.&rdquo;

Glynns Thomas

Glynns Thomas

Glynns Thomas has 20 years of advertising and marketing experience. She has worked for several of the world’s best-known advertising agencies and was a Vice President of Internet Marketing at Wells Fargo Bank. Today, she’s an independent small bus... Read more

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We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

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