Marketing for Nonprofit

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$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
2429 Students

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organisation's message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

If your organisation relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

In today's lesson, we'll explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. I'll show you how to set marketing goals and objectives—no more guessing for you! You'll also learn how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Four marketing techniques work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in today's lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

In today's lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. I'll show you why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

In today's lesson, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Today, we'll look at three different ways to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

In today's lesson, we'll follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—your nonprofit.

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program. We'll look at why you need to evaluate your program and how to do it.

Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organisations and currently owns her own consulting company. She has taught both in the public and private sectors. A season... Read more

Read Linda Kissam's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use.

Verified Student

If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic.

Verified Student

I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful in making this Committee successful. I can't wait to get started. Thank you!

Verified Student

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The Learning Environment

From the moment that you enrol in the Marketing for Nonprofit you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Marketing for Nonprofit

$599

$389AUD

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Photoshop CS6 Fundamentals

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
3152 Students

Learn how to use Photoshop CS6, the world's best graphics program for photographers, to edit photos and create original images.

Photoshop is the world's best-known photo-editing program. Artists, photographers, designers, and hobbyists all rely on Adobe Photoshop for image creation and editing. Discover the fastest and most effective ways to use Photoshop from an expert and former columnist for Photoshop User magazine.

You'll learn how to use Photoshop with detailed, step-by-step instructions that you'll have no trouble followingâ€”even if you've never used a computer graphics program before! And you'll have a lot of fun doing it.

Photoshop CS6 has a host of impressive new features for photographers, and you'll encounter a number of them. We'll begin with an introduction to the Photoshop environment. Next, you'll learn techniques for creating simple digital paintings (including some brushes that let you create the look of an oil painting from a photo).

Then you'll be editing your own photographs to get rid of dust and scratches, fix the color, and correct image exposure. You'll master techniques for switching the backgrounds on images and removing wrinkles and blemishes from photos, just like they do in magazines. You'll also learn about the new content-aware Move tool in CS6 that, like magic, lets you move something on an image while intelligently replacing the ""hole"" left behind.

By the time you finish this fun, hands-on, project-oriented course, you'll be well on your way to expressing yourself with the most exciting graphics program ever developed.

Your journey begins. Whether you're an aspiring graphic artist or a weekend photographer, Photoshop can take you places you've never dreamed of. Even if you've never touched Photoshop before, you'll be able to open, edit, and save files before this lesson ends. You'll also find out how to download images, and you'll learn simple commands that make an image "pop."

Did you like playing with paints as a child? In this lesson, you'll discover how enjoyable it can be to paint in Photoshop—where you don't need to clean up after yourself, and there's no odor of turpentine. You'll find out how Photoshop "thinks" about color and how you can use the brushes inside Photoshop to make a simple landscape. You'll even blend colors on your image as if they were made of oil paints or watercolors. This is a fun lesson!

Zoom, Scrubby Zoom, Airbrush, Eraser, Smudge: Do you know what these tools and commands mean in Photoshop? You will! In this lesson, you'll find out how to navigate your image so that you can edit and paint more effectively—and give your eyes a rest too. You'll also learn how to erase, blur, smudge, and finger paint. These techniques are fun, easy ways to make dramatic changes in your images, whether you're altering photos or creating a work of art from scratch.

Have you seen ads or greeting cards where most of the image is in black and white but one part's in color? Today you'll find out how to create that effect. You'll be amazed at how easy it is to transform images from color into black and white or even old-fashioned sepia. We'll also cover some tricks with the History Brush tool and history snapshots, so you can experiment while you're creating a hand-tinted image . . . and quickly undo whatever steps you don't like.

If you wanted a friend to hand you an orange from a fruit bowl, you'd probably just point to the one you want or describe its location. Photoshop also needs directions if you want to lift something out of an image or point it out in some way. The Photoshop name for "pointing" is selections. In this lesson, you'll learn the critical skill of making selections. You'll see how easy it is to isolate portions of your image so that you can add a filter or change the colors. You'll also create vignettes, which are photos with an opaque center that falls off to a very soft edge. And if you don't like the selection you just made, you'll get help from the Refine Edge command.

Photoshop has some great selection tools, but until now, all of them have had trouble selecting exactly what you had in mind. You can see the flower, so why can't Photoshop? Today you'll learn to use the Lasso, Magic Wand, and Quick Selection tools to make the selections you want as you practice putting two images together.

You can paint in Photoshop—even if the only thing you can do with paint in "real life" is spill it! Photoshop lets you create fabulous brushes from images and customize them in many ways. You can modify the new bristle-tip brushes to help you turn photos into art . . . or to create your own work of art just by using brushstrokes.

Gradients are fountains of color. One of the current trends in photography is to colorize areas of a photo with a gradient. You can spend hundreds of dollars buying gradient-colored stock photos—or just use what you learn in this lesson to create them yourself! Even portraits can be much more exciting with a gradient added to them.

Whether you want to add type to a scrapbooking layout, make large type for display, or learn a little bit about Photoshop's Layer Styles, you'll enjoy this lesson. You'll try your hand at making type that warps, wiggles, and follows a path. Then you'll see what you can do to text on your own.

Today you'll learn how to size your images for printing or for the Web. You'll find out how to scan an image so that it's large enough for your needs, but not too large, and how to crop images that have more than you really want to see.

In this lesson, we'll focus on the three R's of photo manipulation: restoring, retouching, and rearranging. You'll be amazed by what you can do—and you'll understand why the phrase "pictures can't lie" is no longer true! You'll also discover how to use the amazing Clone Stamp panel and the "preview" feature on the Clone Stamp brush cursor. Plus you'll learn about the content-aware tools that help Photoshop make more intelligent guesses as to the fixes you want.

Are some of your images overexposed, underexposed, or tinged an ugly yellow? In this lesson, learn how to correct exposures and colors to make them more attractive and truer to life. Photoshop can't work miracles all the time, but if you have an image that's a bit too dark or a bit too light, you can fix it up so that it looks perfect.

Sherry London

Sherry London is a noted Photoshop and Illustrator expert, an artist, a writer, and a teacher. Her fiber art has been featured in magazines and exhibitions. Her published works include Photoshop CS2 Gone Wild, Photoshop Magic, Photoshop Effects Ma... Read more

Read Sherry London's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I have learned a great deal from your beginner course and I am really looking forward to the intermediate one! Thanks for turning on some of the lights for me with this complex software interface. Thank you also for being MAC friendly in this instructional process.

Verified Student

I rated this course, as well as my instructor, Ms, London with A++ rating. The process, lesson plans, meaningful materials, challenging exams, and resources...was outstanding. Thank you! I think that you did a good job in designing a lesson plan the worked for someone like me who had never used Photoshop. I started your course with ZERO experience.

Verified Student

The instruction have truly made this a different and less daunting experience. The drawings are easier and the anxiety about tackling this extremely diverse program has been allayed. I am looking forward to the lessons and taking a ton of notes.

Verified Student

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The Learning Environment

From the moment that you enrol in the Photoshop CS6 Fundamentals you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.