Marketing Writing for Business

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$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
6165 Students

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.

Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.

Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

We'll start off our first lesson with a discussion about the purpose of marketing and the goals of writing, and then we'll talk about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do, and where we stand as we begin our exploration of this exciting field.

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, we'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Now that you understand image, what can you do with it? Building on Lesson 2, today we'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

It's a creative field, but certain projects require certain conventions. In today's lesson, we'll discuss how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

In this lesson, we'll gather up all the information we explored in the previous four lessons and put it all together. I'll illustrate how to apply everything you've learned so far as we develop an original writing project from start to finish.

Do you need to write in complete sentences? What is a complete sentence, anyway? In today's lesson, we'll go through a brief refresher on sentence construction, and we'll go over some guidelines for using fragments in business writing. You’ll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

You can't write without words! In Lesson 7, you'll learn to make accurate word choices. We’ll discuss the level of vocabulary appropriate for business writing, and you'll learn how to choose words that reinforce a project’s theme. We’ll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of our writing.

In today's lesson, we'll take a critical look on the inside. First we'll discuss how to develop "marketing" projects for audiences within a company. Then we'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, we’ll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

In Lesson 10, we'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Today, we’re back to putting it all together, but this time as editors. In Lesson 11, we’ll apply everything you’ve learned so far in the course, editing a project from beginning to end.

Marketing deals with images, so it's easy to lose sight of the truth. In this, the final lesson of the course, we'll go over some important considerations that marketing professionals need to think about.

Lisa Adams

Lisa Adams is an accomplished writer and editor specialising in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won num... Read more

Read Lisa Adams's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

As a marketing professional, I found this course to be very applicable to my everyday work. The grammar portion was particulary helpful, and made me more aware that I need to do more work in this area.

Verified Student

I found this course to be extremely beneficial as I am pursuing a career in the PR/Marketing field. The editing and proofreading chapter was very helpful and I apply what I've learned each day. I also enjoyed the writing style of the course and looked forward to each lesson as it was released.

Verified Student

I found your class to be very useful in my daily projects as a marketing brand manager. I've been able to strengthen the pieces I write, even in emails. I appreciated the direct and friendly style and the imaginative example sentences.

Verified Student

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The Learning Environment

From the moment that you enrol in the Marketing Writing for Business you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Marketing Writing for Business

$599

$389AUD

Save 35%

Start Your Own Gift Basket Business

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
1260 Students

Express your creativity in a fun and profitable way, by starting a home-based business as a gift basket designer. 

Take your first step toward a career as a gift basket designer! This course will tell you everything you need to know about starting a gift basket business and running it successfully.

First, you'll learn how to make gift baskets that stand out from everyone else's. You'll discover where to find foods, products, and supplies to make your baskets, and you'll find out how to set up your own design studio. In addition, you'll explore the requirements and guidelines for running a home-based business. You'll also get the inside story on finding customers and marketing your gift baskets online and offline.

Next, you'll learn how to maximise your profits by pricing your gift baskets correctly. You'll also see how to collect payments involving cash, checks, and credit cards. After that, you'll investigate cost-effective ways to ship and deliver the gorgeous gift baskets you create.

And of course, you'll want a Web site—so this course will teach you how to create an attractive, professional-looking site that entices customers to buy your baskets. In addition, you'll find out the sales secrets that most long-time designers won't reveal, such as standalone gift sales and drop shipping. Finally, and best of all, you'll follow step-by-step instructions to make your very first professionally-styled gift basket!

By the end of this course, you'll be ready to start your own business as a gift basket designer—and you'll have the confidence you need to excel in this fun and profitable career.

You've made a great decision to start a gift basket business! Create a firm foundation for your soon-to-be successful enterprise with the help of this lesson. You'll learn what to expect from this course, and you’ll meet a new designer, just like you, and discover how she plans her daily schedule. We’ll cover what it takes to be successful, too, and we'll also find out how much money you'll need to start your business. You'll also follow a ten-step tutorial using items around your home to make your first gift basket. At the end of this first lesson, you'll be ready to set up your business!

Ready to start designing? This lesson will masterfully explain how to create a professionally styled gift basket, just like the pros make. You’ll learn about the essential materials you’ll need, and you’ll follow photographs showing each design step, from basket bottom to bow. We'll discuss how efficient use of your basket-making time ensures that you make as much money as possible. Finally, we'll go over design and product changes that make each gift basket stand out.

Let’s go shopping! To create beautiful baskets, you’ll need basket-making supplies, as well as products like snacks and gifts to put inside your designs. But how do you decide what and how much to buy? Lesson 3 is full of smart shopping tips that will help you save money and make the right decisions about what to purchase and where. You'll also learn about registering your business so that companies selling merchandise identify you as a bona fide retailer—which means you’ll be able to shop and save!

Will you set up shop in a garage, basement, or spare room? This lesson explains the advantages of a home-based workspace and provides tips to set it up. You'll also learn about the downside of working at home and explore other options so you can determine what will work best for your business. We'll review an equipment list to ensure you have everything you need, and you’ll learn the secrets of creatively organizing your office and design area.

Without sales, you don’t have a business, so it’s time to meet your customers. We'll review the top ten reasons why individuals buy gift baskets, look at five steps that convince corporations to become customers, and identify professional business owners you know right now who may become your top buyers. You'll come away with a basket full of ideas on how to approach businesses and organizations in your hometown, and you’ll learn how to make sales without being pushy.

<p>Baskets full of goodies are a popular gift choice, so you expect a little competition, right? The good news is that your competitor list may be smaller than you imagine. Now you’ll discover how to separate the real competition from every business in your area that sells gift baskets. We'll reveal who isn’t your competitor, and some of them will surprise you. Then we’ll take a look at your actual competitors and assess their strengths and weaknesses. You’ll learn how you can use this information to build your own business. Believe it or not, your competitors may lead you to your next customer!</p>

Grab your calculator . . . Lesson 7 is all about money! Success depends on knowing what to charge for each gift basket design, and you’re going to learn the formulas to keep you profitable. You’ll be introduced to three distinct methods to calculate your prices, and you’ll see a sample chart that will help you easily apply that method to all your future designs. We'll also go over the costs that go into each price calculation—it's much more than adding up the snacks and gifts you’re putting into the basket. Knowing how much you spend is just as important as how much you charge, so you'll see a quick and easy way to keep track of your expenses. Finally, you'll learn how to increase each sale with a little-known technique that gets customers to say "yes."

Opportunities to let customers know about your gift baskets are all around you. Which will you choose? First we’ll cover the difference between marketing and advertising. Next we’ll look at marketing techniques, from printing business cards to creating an online marketing campaign. You can spend a lot of money to promote your business, but the good news is: you don’t have to. You’ll learn to create a marketing plan and advertising strategy that work for you and your budget.

Let’s face it: you’re in business to make money. This lesson unveils how to get paid. You’ll discover the methods to collect payments by cash, check, and credit cards, plus how to process payments online. We’ll also talk about the importance of creating a business account and how critical—but easy—it is to establish systems to handle different types of payment.

Getting your completed gift baskets from point A to point B requires planning and additional supplies. Delivering each gift basket on your own may be an option for local orders, but as you get busy, you’ll need other ways to get your designs to customers. You’ll discover which delivery systems you can use to ship baskets across the country and around the world. You'll find out which equipment and supplies are required for proper packaging and review a tutorial in packing a ship-shape basket.

This lesson reveals the steps to creating a Web site for your business. Understanding what you want to accomplish on the Web is key, along with choosing a company to keep your site up and running 24 hours a day. You’ll unlock tricks to creating a site that’s attractive and user friendly—even if you don’t know a thing about Web design. You’ll also learn the secrets of search engines to make your site easy to find. Best of all, you’ll find out who’s visiting your site, which of your designs are most popular, and ways to increase online sales.

Now you know all the basics to start and support a gift basket business. What's next? This lesson reveals the tactics that top designers worldwide have mastered to keep their businesses going and growing. You'll learn how to recognize growth potential and begin to plan for new opportunities, looking ahead six months to ten years. Whatever your ultimate vision is for your business’s future, this lesson will show you how to make it a reality.

Shirley George Frazier

Shirley George Frazier is one of the world’s leading authorities on the gift basket industry. In business since 1990, Shirley is the founder of GiftBasketBusiness.com and the author of the industry’s best-selling books, How to Start a Home-Base... Read more

Read Shirley George Frazier's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I really enjoyed this course. It offered me a lot of information about going into business and the many things a person should do and consider. The course was fun, and a great learning experience. I liked making a basket and having feed back on the project. The marketing and advertising were interesting as well as making your own web page. I think the course covered a lot of ground for a person who wants to go into this type of business. I hope to do this when I retire.

Verified Student

It was a great course. I truly appreciated the examples for pricing, marketing and the sample lists. They were so helpful.

Verified Student

The information provided by the instructor was timely, clear and plentiful. Resources were some of the best in achieving the tools for a successful business from legal documents, tax filings, purchasing supplies and materials, advertising, shipping and securing payments for the product sold. The instructor has a light hearted but direct manner of teaching. I truly enjoyed this course. The combination of my talent and the course material is a winner.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Start Your Own Gift Basket Business you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.